I’ll usually start my set simply, with little distraction. Gradually I’ll work up to the hero shot, adding ingredients or visual clues.

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Part of my "script"

Guilty is maybe too strong a word to use for how I’ve been feeling about this transition. But I’ve certainly felt some major emotional pushback whenever I’ve considered changing my speciality. It feels as though having found something that I excel at that I should stick to it - never change a winning team and all that. But the little voice keeps peeping in my ear that it’s time to move on.

Here’s the background, if you’re not familiar with my work.

I began my career as a photographer 10 years ago - by which I mean I began to take photos. I didn’t consider myself a photographer for the first 3 years and it took another 2 years before I could admit that I was “good”. By this time I had a profitable studio, consistent sales and a solid specialisation. I was a newborn photographer and damned good one at that. It helped that I’d been baby crazy (much to the horror of my mother) since I was 8 years old - obsessed with birth, pregnancy and babies. I opened the studio doors 4 months before the birth of my fourth tiny miracle and I was taking bookings whilst waiting for my induction to kick in and back in the studio 2 months after his birth. 

I have loved this job. I have swooned daily at the art that I’ve had the privilege to create for families. I’ve watched sceptical fathers weep at the sight of their newborn gallery and I’ve had mothers come back for the birth of 2nd and 3rd babies. It is such an honour to be trusted with this job.

So why the change of direction? 

I can’t really say, expect that something in my “script” dictates that success is only valid/valued if the journey was challenging. This got too easy I guess. I wish I could rest on my laurels, after all I since moving to Italy I’ve begun teaching what I do across Europe, I self published a book and spoken at numerous seminars but alas the call came true and after fighting it for the best part of a year I’m finally answering that call.

I like to believe that I will never stop photographing babies, I’ll certainly never stop revering them, marvelling at the miracle of each on and relishing the opportunity to create life long heirloom images for families, but for the time being I’ll be focussing my energy on learning everything there is to know about food, product and floral photography.

So without further ado, watch this space! From here I’ll be recording my new journey, the lessons I learn, the successes and the failures. I welcome you to follow along and draw from my meandering what you will.

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Why does photography cost so much?

Legend has it that Picasso was sketching in a park one day when a woman approached him and boldly asked him to sketch her portrait. He sat her down, took a clean sheet of paper, looked at her face and with a few sweeps of his hand drew a stunning portrait that fully captured her essence.

“That’s incredible!” The woman proclaimed. “It’s perfect! How much do I owe you?”

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I still believe in magic

...As children we believed that everything was possible and that with our special powers we ourselves could make the magic come to life. Somewhere along the journey of life most of us stop believing. We start imagining that the magic is reserved for others, that our own unique class of special was a childish fantasy.

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Surrounded by thieves!

the use of other’s images or the blue-prints to an invention that someone swopped in, mission impossible style and swiped out of the safe.

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Fear is a toddler with square shaped toast.

Fear will scream whether you are in mortal danger or if taking that action might be a bit embarrassing. It’s all the same to fear because fear has one job to do - alert you to potential danger - whether that danger is to your physical self or your ego, whether it is real or perceived.

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Not Yet...

A “Not Yet” mindset is one that takes into account your ability to learn, to develop, to change and most importantly to learn from your mistakes. If you tackle every challenge that you’re faced with with a “now” mindset, then invariably you’ll be disheartened and disappointed at any result that is not 100%.

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Do you recognise me?

“I’m frustrated” she replies “although my work has improved dramatically over the last year I still don’t feel like I have my own style. I don’t stand out. You wouldn’t look at my work and recognise that its mine.”

The insight is spot on, and it’s an issue many artist struggle with. 

“How do I develop a style, that is at once recognisable as mine”

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50% off your business bestie's seat at the Pioneers Platform. (but you have to read the post first!)

Talk to me I said. What do you need?

"Support" came her answer. "I need someone to hear me and understand me."

And there it was! Boom - as if I need one more piece of evidence to back-up my theory. 

I forget his exact words, but rock star Business Coach, Jay Abraham said that one of the leading factors which contributes to the failure (or lack of success) of most entrepreneurs is that they are trying to do it alone. I've written about it before but this time I'm serious!

Find yourself a support system! One that not only understands what you're going through but supports you for the sake of support not for social media currency. You know what I'm talking about here - there are lots of Facebook groups out there, some more supportive than others, some downright soul destroying. But all of them are mass media. They serve a purpose for sure, they give you a community to bounce ideas back and forth with, but I'm talking about a small, curated group of people who actually care. Not hidden behind a computer screen, not with their own hidden set of agenda, but an actual real life creative family.

I remember the first time my tribe can together. I couldn't figure it out, we were all circling the same client base, two of us in the wedding industry, two in families but somehow, perhaps through an equal need of each other we cut all the crap, we rid ourselves of jealousy, competitiveness and envy and we pledged to support each other. 

I  love the saying "as one of us rises so do we all" - this is how it has been with my creative family. We genuinely rejoice in the success of each other. We understand the differences between each other and each of our strengths and weaknesses. We know that critique comes from a place of love and nourishment and we 100% believe in each other's potential.

This isn't a group who will weep and wail when things go wrong - sure we allow each other a little bit of a an emotional duvet day when we suffer a failure or our nerves are knocked and our confidence is down but then it's on to strategy. "Get up! Get on it! You can do this, and we've got your back" is the attitude that exudes these wonderful, talented women. 

I hear often from the creatives that I coach that they feel alone in their struggles or that the one thing they miss most from the corporate world is their colleagues and the sense of companionship and sharing. 

I want to change that! I want to help create the right environment for you to thrive.

The elevation platform is a way to find your creative family. The pioneers team, starting their journey together in May is very close to my heart and I will be with them, behind them, invested in them all the way. In fact, I'm giving you a little nudge to help you become part of the team - if you already have a creative partner, someone who you share your journey with and you'd like to join the pioneers together I'm offering you 50% off the second seat! That means you'll each save €246,25. 

For details of how to join the Pioneers Elevation Platform with send me a message or check out the webpage: http://www.dianamoschitz.com/elevationplatforms

Remember, pull together, dig deep, share, care and grow!

photo credit: Nikki Harris

photo credit: Nikki Harris

Mama is Creating

“I feel so guilty”,  about the time that I spend away from my family, pursuing my dreams. About the fact that it’s a pleasure to go to work because I love my job, the fact that someone else has to mind my kids whilst I do what I do.

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