If you follow my instagram account you’ll see that I recently started posting in threes. Now, whilst I am interested in the effectiveness of different posting techniques to attract engagement the biggest reason why I’m doing this is nothing to do with Instagram at all.
When hired by a client it’s important to be able to “deliver”. Most clients are looking for a “hero” shot - the main image that packs a punch and encompasses the brand qualities as well as several additional images which continue to tell the story, support the impact of the hero image and are equally eye catching and eloquent.
Being conscious of the instagram row by row posting pattern I’m able to better train my mind accomplishing this storyboard in every set-up.
Creating the storyboard with consistency
I’ll usually start my set simply, with little distraction. Gradually I’ll work up to the hero shot, adding ingredients or visual clues. Once I reach the climax of the shot I’ll then work to create a feeling of motion within the image before gradually deconstructing the set - shooting all the way.
The result is a series of images that articulate all the main elements of the narrative. The images flow and are consistent but show different angles of the same story.
Within my basic package clients will receive 3 shots for every hour of the shoot and will have the option to select additional images if their project calls for it.